Retold is a vintage fashion store specialising in modern, minimal clothing. Born out of a life-long love of vintage as well as an ever growing awareness of the environmental impact of the fashion industry, Retold was created to make vintage and second-hand clothing inspiring and accessible to as many people as possible and promote positive change to how we shop. The branding is deliberately understated with a neutral palette and a clean logo design to let the photography do the talking. For the stationery a bespoke marbling pattern was commissioned.