The large advertiser brief was our main focus for 2024. Our objective was to reach large businesses and show them the benefits of advertising on our platform in an informative, yet friendly manner.
We partnered with BOL (illustration production house) and Analogue Folk to build a highly flexible modular framework using illustrations (a first for Meta) that helped persuade these businesses that Meta was the best place to spend their ad dollars. The result was a global on-platform ad campaign that ran across EMEA, LATAM and APAC; as well as two live events in Tokyo and London.